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Industry Terms and Acronyms

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Industry Terms and Acronyms

This quiz tests your knowledge on terms and acronyms used in the industry.

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Question 1 of 8

1. Question
What does the acronym CPM stand for?
- Connected Popular Media
- Cost Per Million
- Cost Per Thousand
- Connections Per Thousand
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Question 2 of 8

2. Question
What is DOOH?
- Digital Out of House
- Digital Out of Home
- Direct Out of Home
- A measurement for outdoor advertising
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Question 3 of 8

3. Question
What does CTV stand for?
- Consumer Television
- Connected Telephone Video
- Corded Television
- Connected Television
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Question 4 of 8

4. Question
What is SA?
- Streaming Audio
- Stereo Audio
- Sound Advice
- Streaming Airplay
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Question 5 of 8

5. Question
SA consists of…
- Digital audio streaming services, regular radio, recorded programs
- Digital audio streams, podcasts, and other non-terestrial programming
- Over the top radio
- Sound cloud downloads
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Question 6 of 8

6. Question
What does OTT stand for?
- Over the Television
- On the Top
- Over the Top
- On the Television
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Question 7 of 8

7. Question
What is included in DOOH?
- Billboards, at home televisions, mobile devices
- Billboards, screens in public places, plus static signs.
- Hundreds of screen types including highway billboards, screens in offices, street furniture, and retail.
- Mobile devices, billboards, and anything that isn't physically in a home.
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Question 8 of 8

8. Question
Is linear television included in CTV or OTT?
- Yes
- No
- Sometimes
- Not currently, although we see it starting to come online.
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